OpportunitiesCold outreach is dead — what's actually working for B2B lead gen in 2024?

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r/marketing·u/b2b_growth_nerd·18h ago·20347 commentsView on Reddit

Cold outreach is dead — what's actually working for B2B lead gen in 2024?

Our cold email open rates are down to 12%, reply rates under 1%. LinkedIn connection requests are getting ignored. PPC costs are insane. I've been hearing a lot about 'community-led growth' but most of what I read is vague. What does it actually look like in practice? How do you participate in communities in a way that drives pipeline without being that person who just drops their link everywhere?

Why MoMo flagged this

Community-led growth is a direct adjacent use case. Poster is open to new channels and specifically asking about genuine community participation — that's the exact workflow MoMo enables. Good opportunity to provide value with a concrete example.

AI Draft Reply

Community-led growth done right looks nothing like traditional marketing. The best practitioners I've seen don't think of it as a channel — they think of it as a sales motion.

**What actually works:**

1. **Listen first, sell never** — spend the first 2-3 weeks only answering questions with zero agenda. Build a reputation before you build pipeline.
2. **Surface the right conversations** — you can't be in 15 subreddits at once. Use tooling to filter for posts where someone has your specific problem, not just posts about your category.
3. **Reply quality over quantity** — one genuinely helpful reply in a 200-comment thread will drive 10x more traffic than 50 generic "check out my product" responses.
4. **Soft CTA in bio/signature** — let curiosity do the work. Don't pitch in the reply; let your profile/username link do it.

The companies I've seen win with community-led growth treat every reply as a long-form ad — it should stand completely on its own as useful content.

What communities are you targeting?

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